MamaTold
• Product Design | Strategy & Positioning | Logotypes & Marks | Visual identity | Brand Manual | Packaging Design | Retail Design | Exhibitions | Digital Design •
©DESIGN INSPIRED BY HUMANS BEHAVIOUR. MADE FOR WELL-BEING ENHANCEMENT
MamaTold LAB is a multidisciplinary design studio based in Milan and run by Francesco Bigatti, Industrial Designer and Art Director.
We deeply believe in a Human-centric design approach, a fundamental of our method and vision from the beginning of each project, leading us to a new way of design thinking process. One of the key aspects of behavior-driven design is understand the context in which people will be use a product or service and in this way, each time we start from here to design something unique and well shaped around Your Customers Needs.
Design inspired by humans behaviour.
The most successful and impactful designs are often those that are closely tailored to the needs, habits, and behaviors of the people who will be using them. By closely observing and understanding human behavior, designers can create products, services, and experiences that seamlessly integrate into people's lives and solve real problems. One key aspect of behavior-driven design is understanding the context in which people will be using a product or service. Designers need to consider things like the physical environment, social dynamics, emotional states, and cognitive processes that shape how people interact.
Made for Well-being enhancement.
In today's fast-paced, high-stress world, there is a growing recognition of the importance of designing products, services, and environments that actively promote human well-being. This emerging field of "design for well-being" goes beyond simply making things functional or aesthetically pleasing - the goal is to create solutions that tangibly improve people's physical, mental, and emotional health. At the core of this approach is a deep understanding of the complex factors that influence human well-being, from physiology and psychology to social dynamics and environmental conditions. Designers in this space synthesize insights from disciplines like positive psychology, public health, and cognitive science to identify key drivers of well-being and translate them into thoughtful, human-centric designs.
Selected Clients
OTHER CLIENTS FOR WHICH I WORKED / WORKING ON: Officina Ventura 14, AIPB at Borsa Italiana, Bit for Cash, SmeUP, Cominder, California Bakery, Birrificio La Ribalta, Love in Verona, Tiablo Comunicazione, Cartografica Veneta S.p.a., Identità Olfattiva, Pray for Us, Senza clothing, Tapas de Pescado, Ajo Blanco, Osam, Bang, Bmove luxury car rent
